As a beauty blogger I have taken a huge risk by criticising a major brand but I was just sick and tired of the fact that an issue that bothered me 10 years ago is still a serious problem.
I hope that my articles actually achieve something but sadly I am not holding my breath. I hope to see change but history has proven otherwise.
I never accused Maybelline of Racism
Not once in my post or subsequent articles did I say maybelline was being racist. However on a certain article it was made out that I was accusing them of racism which is not true.
What happens is when you speak out and say "hey, maybe there is an issue here" certain groups of people (daily mail commenters) throw up their arms in anger and want you to shut up, derailing the whole conversation. So I deliberately chose not to use the words racist because the accused then gets defensive and nothing actually changes. I accused them of ignoring women of colour, that is not the same things. So maybelline is not racist, I don't think they go out of their way to say we won't cater to black women because as we can see from their product releases that's just not true, but they are ignorant, and that is a symptom of society as a whole and we as citizens of the world have to confront the ugly truth of our social structures and continually try to do more.
Like I said in my articles, I am happy Maybelline actually listened and said they would offer Jourdan's shade. I am a little saddened that Maybelline has completely ignored me and has not responded to any of my tweets and messages. Even a simple canned response would be at least something.
I just wanted to add that and explain things a little further.