Last week I wrote this blog post on Maybelline's newest foundation and it has managed to get a bit of traction online. It reached the Daily Mail and Telegraph and while I disagree with a few things on the articles, I recognise that newspapers have to sensationalise their headlines a bit.
However I am happy the issue has gotten publicity and most importantly it has sparked up discussion and hopefully we can see some changes.
I do want to clarify a few things though.
I do not hate Maybelline.
The way I write may come across acerbic and maybe confrontational but most people who know me, know I am anything but, because the issue is so important to me I speak from passion and also a deep hurt.
I know that Maybelline have released makeup for darker skin tones like Dream Matte Mousse and Satin foundation but I've noticed lately they have reduced the amount of shades in their new releases, they have not released a dark skin foundation for about 4 years now.
Maybelline was just picked on because I was particularly angry at the fact they used a Black British model to sell a product that black women could not buy in the U.K
Other brands are actually far far worse than Maybelline in terms of product range and advertising.
So my issue is not with Maybelline but the high street/ drugstore ignorance of ethnic women.
As a beauty blogger I have taken a huge risk by criticising a major brand but I was just sick and tired of the fact that an issue that bothered me 10 years ago is still a serious problem.
I hope that my articles actually achieve something but sadly I am not holding my breath. I hope to see change but history has proven otherwise.
I never accused Maybelline of Racism
Not once in my post or subsequent articles did I say maybelline was being racist. However on a certain article it was made out that I was accusing them of racism which is not true.
What happens is when you speak out and say "hey, maybe there is an issue here" certain groups of people (daily mail commenters) throw up their arms in anger and want you to shut up, derailing the whole conversation. So I deliberately chose not to use the words racist because the accused then gets defensive and nothing actually changes. I accused them of ignoring women of colour, that is not the same things. So maybelline is not racist, I don't think they go out of their way to say we won't cater to black women because as we can see from their product releases that's just not true, but they are ignorant, and that is a symptom of society as a whole and we as citizens of the world have to confront the ugly truth of our social structures and continually try to do more.
Like I said in my articles, I am happy Maybelline actually listened and said they would offer Jourdan's shade. I am a little saddened that Maybelline has completely ignored me and has not responded to any of my tweets and messages. Even a simple canned response would be at least something.
I just wanted to add that and explain things a little further.